MODA is at the heart of the UK's fashion trade scene and the premier lingerie trade show in the UK, taking place twice a year (February and August). Lingerie brands from the UK and beyond come together to showcase their new collections for the upcoming seasons and leading industry professionals present retailer seminars on current trends. This month was my third trip to MODA and I never fail to be WOW-ed!
The show started on Sunday 15 February, so after a relaxing overnight stay in Birmingham it was time to hit Birmingham's NEC. First stop was the lingerie and swimwear Autumn/Winter 2015 catwalk show. The fashion show was split into 9 different scenes, each showcasing a different theme and really bringing the new trends to life. The catwalk is a great way to start the day at MODA, I always leave feeling inspired and excited to meet the brands who produce such gorgeous lingerie. To give you an idea of what's to come in Autumn/Winter 2015 here's a list of each scene:
And, here's a sneaky look at the show in action!
Journeying to MODA allows us to chat to the people behind our favourite inspirational D+ cup lingerie brands, including:
Arriving at each exhibitor's stand we have the opportunity to see and discuss next season's collection, and hear from the designer themselves! Armed with all the information we can take in, it's time to make some buying decisions for our lovely customers. We can't wait to show you all what's in store later this year!
A new connection for us Box of Gorgeous is Soak. All about modern laundry care, Soak is a Canadian company who's philosophy helps you care for the garments you cherish the most! They offer a really exciting hand wash product that we hope to launch this season, so watch this space.
In addition to seeing fantastic and exciting lingerie brands there are several talks throughout the show by industry professionals. This year we were lucky enough to listen to the wise words of many, including:
As a lingerie retailer it is important for Box of Gorgeous to attend trade shows such as MODA to keep up with current trends and maintain and develop relationships with the brands you love the most.
Sign up to our email newsletter for exclusive promos, first dibs on new products and more!